B2B tech innovators: Is a content bottleneck killing your growth?
You need content to scale. And you need it right now.
We deliver high-quality content fast. Accelerated by AI or 100% human. Always led by expert writers.
What we write
Blog Posts
Case Studies
Product Messaging
SEO Content
Thought Leadership
Website Copy
Karen Spinner
Founder, Good Content
Companies I've worked with:
Over the past 15 years, I've helped B2B technology companies develop thought leadership and marketing content. Along the way, I've seen great initial concepts fail to realize their potential, often due to vague project goals or writers who lack subject matter expertise. I founded Good Content to change that.
We take a consultative, end-to-end approach to content creation, guiding projects from ideation and scoping through refinement and publication. I serve as your primary point of contact and personally select experienced freelancers who understand your technology and industry.
For certain projects, we can also use our AI content platform to 3X production timelines. But we will never use AI without your knowledge or approval, and every piece of content we deliver is led by human expertise and carefully edited for clarity, tone, and accuracy.
Who we can help
We partner with tech innovators, from venture-backed startups to enterprise teams driving digital transformation, who need to move fast.
Tech Startups
We help funded startups establish thought leadership and build a content foundation that supports rapid growth.
Enterprise Innovators
We support nimble teams inside larger enterprises that need content to support a pilot project or new initiative.
Want to see 👀 our work?
We're happy to provide writing samples and client references.
You've built something great, but...
Now you need content ASAP, and it can't be slop. We can help you:
Speak your customer's language
Your unique product deserves content that captures its true value in language your target audience will understand.
Our approach
We're great at explaining potentially complex subhect matter in clear, simple prose that speaks to both technical buyers and business decision-makers.
Scale without sacrificing quality
Your growing company needs more content than ever, but you can't risk the errors, generic voice, and lack of depth that comes from AI-first writing.
Our approach
We love AI, and we use it to accelerate research and early stage drafting while ensuring every piece maintains your unique voice, factual accuracy, and laser-like focus.
Turn your expertise into great content
Your team has deep knowledge but limited bandwidth. You need writers who can gather that expertise and turn it into compelling, conversion-focused content.
Our approach
We interview your experts, collect key insights, and transform their knowledge into engaging content that positions your team as true thought leaders.