We bring B2B tech experience and AI-powered workflows, so you get quality content without the hand-holding.
I've been creating content for B2B tech companies for 15+ years, watching trends evolve—from social media marketing and content farms to offshore production and now AI. Throughout it all, one truth remains: quality still matters. Audiences quickly recognize and reject generic content.
Over the past two years, I've been working directly with AI content tools, evaluating their capabilities and limitations. They're impressive but not complete solutions on their own. The most effective approach combines AI efficiency with human expertise—letting technology handle repetitive tasks while writers focus on strategy, original insights, and authentic brand voice.
That's the foundation of Good Content. We've developed a balanced approach where AI enhances human creativity rather than replacing it. The result is increased content production that maintains your distinctive voice, resonates with your audience, and supports your business goals.
Founder, Good Content
We assemble a customized team for each client, drawing from our network of experienced writers and strategists based on your specific requirements.
We begin by understanding your content challenges, goals, and brand voice.
We build a tailored team from our network of specialists matched to your needs.
We customize our services based on your organization's unique needs.
Our hybrid human-AI approach helps you deliver quality content at scale.
We combine tech industry expertise with AI-accelerated processes to deliver content that works.
We never sacrifice writing quality for speed, but deliver both through our hybrid human-AI approach.
We know the demands to produce more content with limited resources and tight deadlines.
We understand that content must be technically accurate, authoritative, and aligned with complex sales cycles.
We use our own platform daily, ensuring we understand exactly how to optimize AI for content creation.
Good Bloggy is our AI content platform designed specifically for creating high-quality, long-form B2B content. Unlike generic AI writing tools that produce short, generic snippets, Good Bloggy can be tuned for complex subjects while preserving your authentic voice.
Of course, we don't have to use AI when working on your projects. You can specify 100%-human content for some or even all of your work.
Easily writes 1,000+ word articles with consistent voice throughout the entire piece.
Maintains individual writer voices and brand authenticity throughout the content.
Typically delivers 2-4x faster content production while maintaining quality standards.
Our approach to content creation is built on fundamental principles that guide all our work.
At Good Content, we believe that effective content must be:
Reflecting your brand's unique voice and expertise, rather than generic industry jargon that sounds like everyone else.
Providing genuine insight or utility to your audience that they can't easily find elsewhere or generate with basic AI tools.
Maintaining quality across growing volumes, ensuring your 100th piece is just as compelling as your first, regardless of scale.
Produced through processes that maximize resources, leveraging AI where appropriate while preserving human creativity and expertise.
Our work integrates AI tools and processes where they enhance these principles, never where they compromise them.
Schedule a free consultation to discuss how our hybrid human-AI approach can help you create the quality content you need on your timeline.
Book a Free 30-Minute Consultation