Karen Spinner

My Story

For over 15 years, I've helped B2B technology companies develop and implement content strategies. Creating the strategic plan is challenging — it requires collaborating with stakeholders to clarify objectives, interviewing subject matter experts, and incorporating diverse feedback into a unified vision that aligns with business goals.

But implementation is where even the best strategies can break down. A B2B content program can easily require 20+ long-form assets with industry variants, and traditionally each high-quality piece takes weeks to research, draft, and finalize. This production bottleneck is what prevents many excellent content strategies from delivering their full potential.

When generative AI emerged, I began exploring its potential to support content creation workflows. While it showed promise for accelerating certain tasks, I also discovered clear limitations: inconsistency across long-form content, difficulty capturing authentic brand voice, and challenges maintaining coherence beyond section-by-section generation.

These insights led me to co-develop Good Bloggy in 2024—a platform designed to enhance (not replace) human writing capabilities. Good Bloggy supports distinctive writing styles, integrates brand style guides, and implements a structured process from brief to draft, helping ensure the final product authentically represents your brand voice.

Today, Good Content offers both traditional human writing services and AI-accelerated options powered by Good Bloggy technology. This dual approach allows me to scale content production while maintaining quality, giving clients flexibility based on their specific needs and preferences. Some projects benefit from being 100% human-written, while others can leverage AI assistance with human oversight and refinement.