Writing Portfolio
All samples were 100% human-written by Karen Spinner
Featured Work
Unlock the Power of Personalization with AI
Adobe
A look at how AI is helping marketing teams deliver personalized experiences. Includes chapters from 5 Adobe technology partners.
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Grow Engagement and Pipeline with Data from Digital and In Person Events
Adobe
A guide to collecting high-quality, first-party data at in-person and virtual events
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The Future of the Financial Services Marketer
Adobe
An in-depth look at how AI is helping financial services and insurance firms accelerate their content supply chains
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From Brief to Launch, Your Data-Driven Creative Lifecycle
VidMob
A guide to how performance data can help creative and marketing teams accelerate every phase of the creative lifecycle
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Transform Your Data Pipelines, Transform Your Business
Confluent
High-level instructions for getting started with streaming data pipelines—and why it’s a good idea
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Enrich the Customer Experience with Data from the Weather Channel
Adobe
A quick overview of how Adobe platforms can use Weather Channel data to personalize content and make better marketing recommendations
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5 Most Common Questions About Adobe Real-Time Customer Data Platform
Adobe
Honest and helpful answers to the 5 most common questions customers ask about Adobe Real-Time Customer Data Platform
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Busting Common Myths About Adobe Experience Manager
Adobe
Straightforward responses to common marketplace misconceptions about Adobe Experience Manager
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Measuring the Maturity of Your Content-Led Business
Adobe
A detailed look at a maturity model for content-led experiences. Work included defining the model after collecting insights from subject mater experts.
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Promotional Kit for Trends in Personalized Retail Marketing Infographic
Adobe
Email copy, social posts, and display ads promoting an infographic highlighting trends in personalized retail marketing
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Adobe Commerce vs BigCommerce: Feature Comparison
Adobe
A detailed, feature-by-feature comparison between Adobe Commerce and BigCommerce
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Unlock the Power of Personalization with AI
Adobe
A look at how AI is helping marketing teams deliver personalized experiences. Includes chapters from 5 Adobe technology partners.
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Grow Engagement and Pipeline with Data from Digital and In Person Events
Adobe
A guide to collecting high-quality, first-party data at in-person and virtual events
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Modernize Your Data Estate with Confluent’s Streaming Platform
Confluent
A technical overview highlighting how Confluent makes it faster and easier to build real-time applications on Microsoft Azure on Microsoft Azure
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Put Every Customer at the Center of Your Streaming Experience
Adobe
Three ways entertainment firms can deliver hyper-personalized journeys and retain subscribers.
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Promotional Kit for AdobeGuide to Accelerating the Content Supply Chain
Adobe
Email copy, social posts, and display ads promoting a guide to accelerating the content supply chain
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Promotional Kit for Adobe X RainFocus Guide to Collecting Better Data and Conferences and Events
Adobe
Email copy, social posts, and display ads promoting a guide to collecting data at conferences and events
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The Future of the Financial Services Marketer
Adobe
An in-depth look at how AI is helping financial services and insurance firms accelerate their content supply chains
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Complete Apache Kafka with Confluent on Microsoft Azure
Confluent
A technical overview highlighting how Apache Kafka works better for enterprises when it’s combined with Confluent on Microsoft Azure
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From Brief to Launch, Your Data-Driven Creative Lifecycle
VidMob
A guide to how performance data can help creative and marketing teams accelerate every phase of the creative lifecycle
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3 Tips for Aligning Brand and Marketing Teams at Scale
VidMob
Three actionable tips for helping marketing and brand teams can work better together
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Transform Your Data Pipelines, Transform Your Business
Confluent
High-level instructions for getting started with streaming data pipelines—and why it’s a good idea
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Marketing Works Smarter, Not Harder, in the Cloud
Adobe
A discussion of how work management automation allows businesses to do more with less and weather tough times
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Sohars All Season Mower Service Improves Online Checkout in Every Season
Adobe
The story of why Sohars All Season Mower Service chose Payment Services for Adobe Commerce and how it helped their business reduce chargebacks and risk
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From Zero to High-Tech Consumer Commerce
Adobe
The story of how Seagate used used Adobe Commerce to launch a new direct-to-consumer online store
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Make Personalized Commerce Easy with AI in Adobe Commerce
Adobe
An overview of how AI is integrated into Adobe Commerce and how this benefits customers
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Intelligent Creative Boosts Campaigns and KPIs
VidMob
The story of how the VidMob platform helps household names like Colgate-Palmolive, L’Oréal, and the NFL get higher campaign engagement
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Set Your Data in Motion
Confluent
An overview of how Confluent makes it faster and easier to run the Apache Kafka event streaming platform on AWS
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New Platform, New You
VidMob
A guide to mastering —and optimizing — ad creative for new social media channels
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Natural Pigments Creates an Ecommerce Masterpiece
Adobe
The story of why Natural Pigments, a high-end art supplies provider, chose Payment Services for Magento Open Source, and how it helped their business grow
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Adobe Experience Cloud: A Digital Prescription for Healthcare
Adobe
The story behind why Adobe decided to create a healthcare-specific version of Adobe Experience Platform
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Adobe Customer Journey Analytics Is Now Part of Adobe Experience Cloud for Healthcare
Adobe
A concise look at how Adobe Customer Journey Analytics helps healthcare organizations to find bottlenecks that stop or delay the delivery of customer experiences,
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How to Prepare Your Infrastructure for High Growth
Adobe
A quick, actionable to-do list for e-commerce companies of all sizes preparing for holidays and other peak sales periods
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An Operating Model for Personalization at Scale
Adobe
A deeper dive into process and technology considerations when adopting personalized experience strategies
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How Adobe and IBM are Reimagining the Future of Work
Adobe
An honest and straightforward look at why IBM is implemented Adobe Workfront, including expected benefits
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Event forwarding the easy way — getting started with Adobe Real-Time CDP and Meta Conversions API
Adobe
A quick guide to how event forwarding works with Adobe Real-Time CDP and Meta Conversions API
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